Hello everyone, Today we will know what is Email Marketing, how it works and some important things to start it. So let’s start.
What is Email Marketing?
Any kind of marketing which is used primarily by email is called email marketing. Now it can be understood in a great way by example. Examples are also I have chosen some that are used in real life as use email marketing.
Let’s say if there is a blogger who has lots of email addresses for a lot of people. If the blogger whenever he publishes a new blog post on his blog and links to all those people by email, a lot of traffic can come on his blog. This is a live example of email marketing.
You will also be seen on many blogs that they encourage you to subscribe your email address. Except for the rest of the blogs, you can see that at ShoutMeHindi we have a box embedded on our blog, in which you can subscribe us by entering an email address.
Now whenever we publish a new blog post on our blog, we send them updates, whatever email addresses are subscribed with us. Actually, we do all of these things manually but rather by using some email marketing tools. We will know about them.
Apart from this, email marketing can be used in many other ways. As an affiliate can use email marketing to promote their products. If there is an eCommerce website, then it can use it to increase the engagement of its customers.
Email marketing is also used to provide different types of notifications. As you keep getting updates of your Facebook account on your email. These are all examples of email marketing. In this way you can guess how much email marketing is required for any business.
How does Email Marketing work?
Let’s go ahead and now know how email marketing works. The way to do email marketing can be understood in three-four steps.
The first step is to ensure that the purpose of our email marketing is: Informational, research work or promotional. Most email marketing is used only for promotional purposes. It is usual or promotional in blogging itself.
Now the next step is to build an email list. If you do not have a great list of email addresses, who will you send emails to? So how will email marketing?
So first you have to build an email list. Now it’s a great way to do what is the best way to naturally build the email list. Now, how? One, we have already told you, use an email subscription box on your blog or website. This allows you to change the traffic of your blog to an email list. And there are many methods like buying email lists from different places but they are an unnatural and spamming way in a way.
Once you have a good email list then you can try to get success in email marketing.
Now it comes to what subscribers are sent and how often it is sent. In this side, you can help many premium tools. As the trend of email marketing is increasing, many email marketing tools have also come into existence. You can easily manage your email marketing campaigns by using these tools. Some extraordinary tools you can use for email marketing are:
- Convert Kit
- Active Campaign
- Constant Contact
Let me briefly tell you how-how a blogger can send emails to their email subscribers. First of all, welcome and thank you email, and then you should send a brief description of your newsletter or whenever you publish a new blog post along with the link from your blog post.
Even though your subscriber will see that email and click on your link then it is obvious that your page views will increase and you will also benefit from other parties. So in this way we know how email marketing works.
How do you get started with a beginner email marketing?
If you are a beginner and want to start with email marketing, then you follow the steps below.
- Widget the email subscription box on your blog or on the website. (Or use different methods to build your email list such as social media)
- From the very first day, tell your readers or start sending email updates to subscribers, but keep in mind that the emails are not annoying.
- As soon as you think email marketing is doing a great job for you then use a premium email tool or service for your email marketing.
If you have any questions, please share with us the comments. Thank you for reading this blog post. Hope you find this information beneficial. If so, please share it and do not forget to subscribe to us.